For Ash Gupta and Studio 838, November was a month full of international flair. Ash continued his Venetian mask project, with models Heather Burton and Jeri, the new face of Bebe Fragrance. Couture designer Maggie Barry created clothing out of fabric printed with Ash's photographic images. These pieces were debuted in a live photo-shoot installation as part of the LA Fashion Walk. Ash also completed the artistic, art-themed editorial for London-based "The Collective". Ash and the studio shot a branding-images campaign for the Bollywood Step Dance Troupe. Rising star, actor Collin Blake, was captured atop a Harley, America's most-loved bike. Broadcast company RTL came to LA to film Ash in action for a German reality show. Finally, the month ended with several big production shoots featuring Bollywood superstar Preity Zinta.
This is a chronicling of the art and adventures of a unique commercial studio in Los Angeles with founding member and Senior Photographer Ash Gupta leading a kinetic evolution of aesthetic.
This is the view inside the mechanics of formation that I bring you, along with my contributers I am the writer of your behind the scenes story of 838.
-m.x.